Tag Archives: Search engine marketing

The business case for SEO

Search Engine Marketing (SEM) is now a well established digital marketing channel. It includes paid and free organic listings (SEO) and is used widely by education marketers. Even so, some cool things we want to do like microsites and landing pages can sometimes be forbidden by university policy. Those in TAFE have even worse red tape to deal […]

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Conversion Optimisation

University websites are huge beasts and their webpages serve many different purposes and audiences. Where webpages are student recruitment focused, there needs to be an end goal. This goal is known as a conversion. Conversion optimisation aims to progress web visitors down the student recruitment funnel from prospective students to current students. Not all of our […]

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