Tag Archives: Marketing automation

Marketing automation for higher education

Salesforce automation is not new but is rarely used in higher education contexts. Even so, students cycle through a recruitment cycle from prospective student to alumni which is like a sales and marketing cycle. Salesforce and marketing automation enable you to trigger certain campaigns based on the behaviour of your prospective students. An example of […]

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Using Mail Chimp for Newsletters

Mail Chimp is a powerful newsletter and web form system that can be used for free if you are emailing underĀ 2,000 students/alumni and under 12,000 emails per month. From your enrolment system or LMS you simply (and with permission) export names and email addresses into a CSV file and upload to Mail Chimp. You can […]

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