Tag Archives: Higher education

Heat Maps

We know that online users spend very little time reading webpages. Through studies that track eye movements looking at webpages people have been shown to look briefly at only the top ranked pages on Google. Very few people actually scroll down to lower ranked items. Unfortunately search engine rankings are highly complex algorithms. You can […]

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Marketing automation for higher education

Salesforce automation is not new but is rarely used in higher education contexts. Even so, students cycle through a recruitment cycle from prospective student to alumni which is like a sales and marketing cycle. Salesforce and marketing automation enable you to trigger certain campaigns based on the behaviour of your prospective students. An example of […]

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Using Mail Chimp for Newsletters

Mail Chimp is a powerful newsletter and web form system that can be used for free if you are emailing underĀ 2,000 students/alumni and under 12,000 emails per month. From your enrolment system or LMS you simply (and with permission) export names and email addresses into a CSV file and upload to Mail Chimp. You can […]

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White paper marketing

White paper marketing is familiar to many marketersĀ in information technology and can have some use in higher education marketing. A white paper is a technical document that shows how a product or service can solve a particular problem. White papers can be used in higher education to give mature students and alumni an insight into […]

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