Search Engine Marketing

Search Engine Marketing involves paid and free (‘organic’) listings on Google and other search engines. CAL specialises in Google Adwords management for higher education. We understand students and alumni so can tailor campaigns more effectively than generalist search engine agencies.

CAL will work with you to find relevant keyphrases to bid on with Google Adwords. Then, conversion goals will be set such as a newsletter signup, then copy will be created and tested. We can also help create landing pages for specific campaigns using your CMS.